Strategic Product Designer
Turns business challenges into user-focused solutions that drive growth. Bridges the gap between business strategy and user experience, leading teams to develop products that meet user needs and enhance key performance metrics.
Strategic Value Ismael Brings
Business-First Design Thinking
Designs go beyond interfaces to solve business problems, with every decision grounded in business metrics, market research, and strategic objectives aligned with company growth goals.
Cross-Functional Leadership
Leads design initiatives across product, engineering, marketing, and executive teams, ensuring alignment and driving consensus on strategic product decisions that impact the bottom line.
Metrics-Driven Design
Sets design KPIs tied to business outcomes, conversion rates, and customer value, iterating based on data to maximize ROI.
0-to-1 Product Innovation
Thrives in ambiguity, guiding discovery phases to identify market opportunities and create new product experiences that unlock additional revenue streams.
Selected Projects
Compass Design System
Measurable results driving efficiency and collaboration
78%
Reduction in complexity
4x
Faster iteration
Streamlined
Design-engineering handoff
T-Mobile Prepaid
Driving measurable improvements in user experience and operational efficiency
23%
Reduction in checkout abandonment
50%
Less device compatibility support tickets
20%
Self-service options have greatly increased completion rates.
Who I Am
Retrofuturist
Visual Minimalist
Design Geek
Tech Optimist
About
Ismael is a user-centered product designer with over seven years of experience in UX and product strategy for global brands across cybersecurity, fintech, and telecommunications. He excels at transforming complex systems into intuitive B2B and B2C experiences that elevate engagement and fuel business growth.
Design as Strategy
Positions design as a strategic function that shapes the product roadmap, go-to-market strategy, and competitive positioning, not merely an execution layer.
Stakeholder Management
Builds trust with executives by communicating in terms of ROI and market differentiation while consistently advocating for user needs.
Team Empowerment
Creates frameworks that empower designers to work autonomously while maintaining strategic alignment, fostering ownership, and accountability.
Outcome Over Output
Measures success through business and user outcomes, establishing KPIs that align with the company’s growth trajectory.
How He Creates Impact
He specializes in turning complex challenges into clear strategies and impactful designs that drive alignment, innovation, and business results.
When Strategy Lacks Clarity
Brings structure to ambiguity by leading discovery and strategy initiatives that align teams around a clear product vision.
When Design Needs Elevation
Transforms design from a service function into a strategic partner that shapes company direction and strengthens investor confidence.